Ani Rogulski

Web + Seo + Online Marketing Expert

Ani has a strong reputation for quality and has built an impressive portfolio of clients ranging from banking & finance, news and sports portals from Vodafone and Foxtel to American Express and Clearly Contacts. She can bring some fresh ideas and new initiatives to your company. She started as a PHP programmer/Database Developer and is now a problem solver and Online Marketing Expert.

A detail-oriented and dedicated individual and a team player with proven abilities in SEO, leadership, coaching , as well as excellent communication skills with internal and external clients at any level. Demonstrated creative problem solving skills and contributed to the implementation of change benefiting the organization's efficiency. Currently looking to apply current skills, gain new ones, and expand career horizons by pursuing a career in the Online marketing and consulting industry.

Employment

Full-Time:

Lead Programmer/SEO Manager (September 2009-July 2011)

Cococontacts.com - Brisbane-Sydney-Melbourne, Australia

As part of the project team leader, executed corrective-action plans, reviewed company quality procedures, performed website inspections, and conducted focused interviews regarding specific quality issues.

Conducted research and established a corrective-action plan that saved the company 120 overtime hours in re-work by assigning, coordinating, and reviewing work and activities of programming developers and other key staff members.

Prepared detailed work flow charts and diagrams that describe input, output, and logical operation, and converted them into a series of instructions coded in PHP.

Implemented a knowledge transfer strategy, which included a reporting and communications system for developers, supervisors, suppliers and colleagues. Identified quality related issues, determined corrective action plan, and communicated priorities to ensure a common understanding among all parties.

Developed e-commerce website and installed all online transaction software such as Secure Pay and created content management system for www.cococontacts.com using MySQL/PHP to manage sales, customers, sales reps, inventory, payroll.

Developed aggressive marketing plan which increased sales from $700/month in April 08 to $37,000/month in October 08 & created an Affiliate Program, SEO strategies, managed a team of 9 marketing students in sydney who went on to develop their own online stores and became quite successful using my proven strategies.

  • Keyword research and competitive benchmarking
  • Develop and document detailed website recommendations
  • Work with content and creative teams to execute recommendations
  • Measure and report on business impact (ROI)
  • Work closely with another SEO Manager to manage day-to-day aspects of our SEO program
  • Increassing Organic Traffic Search Engine Optimization (SEO)
  • Google Adwords Pay Per Click Marketing Strategies
  • Link Building / Social bookmarking
  • Article writing/ directory submissions /blog network submissions,email marketing campaigns
  • Social Media

Tracked, reported, and analyzed SEO performance on a weekly basis

Worked cross-functionally to align SEO goals with Marketing, Product and Technology strategy

Maintained continuous analysis and optimization of SEO efforts and results - derived actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement

Contributed to website strategy by translating qualitative or anecdotal data into recommendations and tactics for revising the strategy where appropriate

Collaborated with our team to help create, optimize, measure and analyze our online marketing campaigns. Assisted other marketing managers and engineers to launch successful organic and paid-search campaigns

SEO Team Leader/ Web Developer - PHP / MySQL (April 2005 - September 2009)

The smart Group (S.M.A.R.T.=Sales Marketing and Real Technologies - Melbourne, Australia

Developing Database and Marketing Software for www.vodafone.com.au using MySQL/PHP to manage sales, customers, sales reps, inventory, payroll.

Developed internal website for www.iSelect.com.au Call Center and advertising TV campaign for “The Current Affair” TV show

Developed Online Application & Marketing Database for www.Foxtel.com.au to make and keep track of sales reps, payroll, sales & reports.

Created MySQL Database and call center programs for www.AmericanExpress.com.au for marketing, sales & customer tracking.

Managed a team of 6 programmers, 2 designers and 2 marketing grads, created design plans for the designs, programming, databases for each website, plus created timelines, budgets & specifications to develop many websites such as:www.AussieFarmersDirect.com.au which went from a start up to 2M a year company within the first year of operation.

Web Programmer - (PHP/MySQL, Cold Fusion/SQL, ASP) (Feb-Oct 2004)

Radiant Communications - Vancouver, BC

( www.radiant.net ) provides world class web development services and support solutions for e-commerce and technology companies. Developed many websites including the world’s second largest global e-commerce website that sells contact lenses (www.coastalcontacts.com) and all of its affiliates including:

Integrated a payment system where users can pay direct debit with their bank cards as well as using their credit cards online. Created a strategy to translate the website into different languages & currencies simply by changing the images and text in the content management admin section of the website. Once the website was completed, the total yearly gross revenue for costalcontacts.com exceeds 122 million dollars by online sales alone and now has over 1,150,000 customers who regularly purchase contact lenses online. The website is coming up for highly competitive keywords thanks to my strategies. Other websites I developed while working at Radiant include:

PHP Programmer - PHP/MySQL (2003-2004 )

Hi! I’m From TO! - Toronto, Ontario (sold tow ww.hot4life.com ) Created and designed a social online environment exclusively catered to linking together the people of Toronto. Unlike other online city sites, "Hi, I'm From T.O" is not restricted to just dating or event listings, but is a complete lifestyle community portal that offers free, unlimited, all-access to everything. www.hiimfromto.com

  • Designed overall programming procedures and test plan
  • Hand Coded all PHP and Designed and Developed MySQL Database
  • Created Affiliate system which allows commissions payment for sales that other websites refer to this site
  • Developed Banner Management System where advertisers can log on
  • Other marketing strategies such as keyword analysis and SEO implementation

Web Developer - ASP / SQL (2002-2002 )

Pricewaterhouse Coopers - London, UK

www.pwc.com Worked on a Pricewaterhouse project called eCademie projects (www.ecademie.co.uk), which offer business managers training classes nationwide.

  • Built 11 web-based courses and developed tools in Visual Basic to manage all of their content
  • Developed interactive exams using an ASP front end with an SQL database

Senior Web Developer - COLD FUSION (2001-2002)

MissMaXim Magazine, Ottawa, Ontario, Canada

MissMaxim (www.missmaxim.com) is an online magazine.

  • Built a complex content management system for non-programmers
  • Data is stored in a SQL Server 2000 database, and all web pages are built with Cold Fusion / JavaScript / HTML
  • Provide tech support to all employees and maintain all systems
  • Developed their entire web marketing and content management strategies
  • Became a manager in the consulting division, overseeing web development and web marketing consulting projects

Web Developer / Database Developer - ASP / SQL (2001-2001)

Canadian Center for Management Development - Ottawa, ON, Canada

www.ccmd-ccg.gc.ca is a bilingual government website for government officials of all regions of Canada who participate in live interactive discussions and online learning programs.

  • Developed e-commerce applications for the purpose of selling a learning program for the Federal Public Service & Government Online (GOL)
  • Re-programmed the website to include fast and powerful database integration
  • Integrated Video/Audio Streaming into the website

Database Developer / Web Developer - ASP/SQL/VB/Oracle (1999-2001 )

Developed the e-commerce Storefront content management tool, and and a marriage/dating agency for www.clickwalla.com Online Magazine

  • Developed Database using Oracle with VB front end which kept track of inventory, appointments, users, customers and invoices for Dr.Barton Walters Dental Clinic

Contract Work:

Freelance Web Developer / Consultant - PHP/ASP/ORACLE/COLD FUSION (2002-2004 )

Developed and deployed fully dynamic E-Commerce engine from start to finish including marketing

Integrated real-time online credit card processing

Designed a custom admin backend to allow for control of product data and site content for the following websites:

Education

College:

WILLIS COLLEGE OF BUSINESS & TECHNOLOGY, Ottawa, ON Canada(1999)

Marketing Modules:

  • Advertising and Marketing Communication
  • Managing and Marketing Tourism
  • Marketing and Society
  • Marketing Strategy

Entrepreneurship and Technology modules:

  • Entrepreneurship and Business
  • Entrepreneurship: Context, Processes and Public Policy
  • New Venture Creation
  • Science, Technology and Business

Training:

PROFESSIONAL TRAINING, Canada, UK (2000-2005)

  • Cold Fusion MX
  • ASP/VB
  • PHP/MySQL
  • CSS/HTML
  • e-Commerce
  • Quality Assurance & Market Research
  • Business Management
  • Leadership
  • Search Engine Optimization

Skills & Interests

Seo Marketing Skills

  • 9+ Years experience in Search Engine Optimisation (SEO),
  • Knowledge of Search Engine Marketing techniques that dominate the search engines since 2002 (SEM)
  • Proven experience in managing a marketing or web development team efficiently and quickly
  • Developing organic search engine strategies
  • Getting your website to #1 search page in Google, Yahoo, Bing, MSN
  • Analyse analytical reports in Market Samurai, Google Adwords, Google Analytics, Google Webmaster Tools etc...
  • Liaise with clients effectively with the ability to understand business models
  • Expert knowledge of numerous bookmarking softwares and social networking tools
  • Experience of working with blue-chip clients and large e-commerce campaigns
  • Good track record of executing and implementing successful search campaigns
  • Strong analytical and reporting skills
  • Amazing keyword research skills and knowledge of useful software and tools to maximise efficiency

Computer software:

  • MS Visual Interdev
  • Macro media Dream Weaver
  • MS Front Page 2000
  • Macromedia Flash
  • Macromedia Homesite
  • Macromedia Homesite
  • Allaire ColdFusion Studio 4.0
  • Adobe Photoshop CS3
  • MS Visual Basic 6
  • Microsoft Office 2000
  • MS Access 2000

Programming Languages:

  • Cold Fusion
  • MS SQL Server
  • ASP / VBScript
  • DHTML / HTML
  • PHP
  • Oracle 9i
  • CSS
  • .NET
  • JavaScript

OTHER SKILLS:

  • Effective Social Networking
  • Manufacturing and Wholesale / Shipping and Receiving
  • Marketing, Branding, Design and Sales
  • Canada + Australia Drivers License

Languages:

Fluency: English 100%, French 80%, Polish 70%, Spanish 20%.

Contact Info & Social Networks

Portrait Photograph

Interested? Drop me a message or download my résumé.

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